Turing House
6th Form Curriculum Guide - Year 12 Media Studies
1Component 1: Advertising and Marketing & Film Industry (Print & Film)   
This term will begin with a brief introductory unit on some of the key concepts of Media: students will learn what is meant by Media Products, Media Language and Representation, and Industry and Audiences. By grounding this understanding early on, students will be equipped to break down the exam papers and have a clear understanding the focus of each question. The rest of the course will be split between two teachers, focusing on different areas of the course. Teacher 1 will focus on preparing for the set products on the component one examination, in studying advertisements for Tide, WaterAid and Kiss of the Vampire. Teacher 2 will focus on marketing within the film industry. Students will explore how various marketing strategies are used in mainstream and independent films through the films, 'Black Panther' and 'I, Daniel Blake'.
Assessment: Comparison of unseen audio-visual text with a television poster deconstructed in class. Exam-style questions throughout lessons. Key examination set products: WaterAid – audio visual advert; Tide – print advert; Kiss of the Vampire – film poster; 'Black Panther' and 'I, Daniel Blake' - film.Key Words and Terms
2Component 1: Industry and Audience & Media Language and Representation (Print, Music Video & Newspapers)   
This term, with Teacher 1, students will study the Music video set texts for Component 1 - Beyonce's 'Formation' and Vance Joy's 'Riptide'. Students will explore the cultural contexts surrounding the music video, as well as how media language and representation are used to convey various ideologies. With Teacher 2, students will continue with a focus on marketing, however applying it to the newspaper industry. Students will explore the technical, political and regulatory aspects of newspapers, building on theories around audiences. Set newspaper products will include Brexit editions of The Mirror and The Times (from March 2019). The expectations are that students can deconstruct the examination set products in relation to media language, representation, audience and industries. Deconstruction of set products, with an exam-style focus, including:- The Daily Mirror - The Times. Prior learning will include: • Deconstruction of a media text • Semiotics (Barthes) • Structuralism (Levi-Strauss) • Audience theories
Assessment: Students will deconstruct and analyse two newspaper front pages and their subsequent articles for the following: - Representation - how media language is used to create representations of individuals, social groups and/or events through a process of selection and combination; - Industry and Audience - how various political, cultural, moral and social ideologies are constructed across these examination texts.Key Words and Terms
3Component 1: Industry and Audience (Radio, Podcast & Video Games)   
Students will cover the Industry and Audience section of the Component 1 examination, with particular focus on the Radio set text – ‘Late Night Woman’s Hour’ – and the Video Games set text – the ‘Assassin’s Creed’ franchise. They will explore: • processes of production, distribution and circulation by organisations, groups and individuals in a global context • the specialised and institutionalised nature of media production, distribution and circulation • the relationship of recent technological change and media production, distribution and circulation • the significance of patterns of ownership and control, including conglomerate ownership, vertical integration and diversification • the significance of economic factors, including commercial and not-for-profit public funding, to media industries and their products • the impact of digitally convergent media platforms on media production, distribution and circulation, including individual producers • how media producers target audiences.
Assessment: Exam-style focus on Late Night Woman’s Hour (stepped questions) and on online media (30 mark extended answer).Key Words and Terms
4Component 3: Non-Examination Assessment  
Component 3 involves one cross-media production in two forms for an intended audience. The brief (released at the beginning of March) will specify time and length, and be dependent upon the form chosen. Students will have to cover media language, representations, audiences and media industries (including digital convergence). A Statement of Aims and Intentions should be 500 words approximately, and will outline their production. The following forms will always be set: - Television - Music marketing - Film marketing - Magazines. The exam board will stipulate the industry and audience contexts, and specific key requirements to be included in the production. Learners will develop a response to their chosen brief and create a production in a genre of their choice for the specified industry context and intended audience.
Assessment: Component 3 draws on the knowledge and understanding of the theories framework and the analytical skills developed in components 1 and 2, through the practical application of knowledge and understanding in a media product. Internally assessed and externally moderated, students will be permitted a period of 16 weeks from the start of production to its completion. Prior to this, students will carry out research into their chosen media text, audience and industry, including: research into similar products, storyboards, scripts, timelines, focus groups, pitches, treatments, audience and industry research.Key Words and Terms
5Component 3: Non-Examination Assessment (NEA)   
Students will continue work on their cross-media production NEA for Component 3 (30%).
Assessment: The NEAs will be graded, as specified by the exam board, when submitted as complete.Key Words and Terms
6Revision and NEA    
Students will revise all of the year's content thus far, revisiting set-texts and media theorists prior to end of year examinations. Students will continue work on their cross-media production NEA for Component 3 (30%)
Assessment: End of year examinations focusing on Component 1. The NEAs will be graded, as specified by the exam board, when submitted as complete.Key Words and Terms